We believe that news broadcasting models are broken and in need of innovation, imagination and transformation.
We help our clients discover new ways to present news on air via new television and radio formats that embrace all manner of digital platforms, disaggregation, syndication and open platform dissemination.
We believe new broadcast news languages, genres and presentation techniques must be invented in order to make TV and radio news brands relevant to tomorrow’s audiences.
Launching a news channel requires the creation of a brand that is coherent, compelling and competitive and then a line of programming that is not only unique but also sustainable.
We help our clients visualize the complete process, and then break it down into a set of development stages – giving the creation and launch of a channel a seamless flow that allows for creativity within budget limitations.