INNOVATION first coined the term Information Engine™ to describe its vision of tomorrow’s newsrooms and news companies. We firmly believe that newsrooms must be fully integrated and able to deliver news content in all formats around-the-clock.
This concept was visionary at a time when few believed in the idea of multimedia newsrooms, but has led us to design and establish dozens of re-engineered newsrooms around the world using an Information Engine™ model that includes creation of a multimedia "superdesk" and diversification of content and outlets. Changes in work flow and improved planning lead to reduced costs and greater journalistic and commercial impact.
Our first-hand experience in creating modern and innovative newsrooms enables INNOVATION to offer clients a full range of services that includes designing and organizing a multimedia newsroom, training journalists and managers, introducing new editorial and planning systems, and implanting a new culture of synergy and cooperation.
Paris Match on the iPad
Posted by mtorres on 09/24/10
Paris Match’s iPad edition is a prime example of how a traditional magazine should approach its tablet edition.
Its iconic slogan of the ‘power of words and the impact of images’ is perfectly transported to its iPad edition.
The content is carefully selected, the narrative and flow respected and enhanced and the user experience is intuitive and playful without being over indexed.
The iPad edition has received wide acclaim by readers and advertisers.
Innovation helped develop the iPad manual for Paris Match.
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