INNOVATION first coined the term Information Engine™ to describe its vision of tomorrow’s newsrooms and news companies. We firmly believe that newsrooms must be fully integrated and able to deliver news content in all formats around-the-clock.
This concept was visionary at a time when few believed in the idea of multimedia newsrooms, but has led us to design and establish dozens of re-engineered newsrooms around the world using an Information Engine™ model that includes creation of a multimedia "superdesk" and diversification of content and outlets. Changes in work flow and improved planning lead to reduced costs and greater journalistic and commercial impact.
Our first-hand experience in creating modern and innovative newsrooms enables INNOVATION to offer clients a full range of services that includes designing and organizing a multimedia newsroom, training journalists and managers, introducing new editorial and planning systems, and implanting a new culture of synergy and cooperation.
New Libe 'chic again' and 'cool again’
Posted by cockburnapestegui on 10/29/09
Paris (France)
And almost one year ago, the new board of directors of LIBE, headed by Edouard de Rothschild, hired INNOVATION to produce a full graphic redesign of the paper with a new editorial formula developed after several meetings in Paris with Laurent Joffrin and his team.
L’info est un combat is the new slogan for the launch campaign to emphasise that LIBE is back to quality, punchy, investigative and non-conformist journalism of the politically incorrect.
Thanks to LIBE and thanks to INNOVATION team for your dedication and enthusiasm: Juan Antonio Giner (UK) and Juan Señor (UK), Javier Errea (Spain), Antonio Martin (Spain), Pablo Errea (Spain), Andrew Jaspan (Australia), Thomaz Souto Correa (Brazil), Juan Caño (Spain), Deborah Withey (UK) and Sophie Bougneres (France).
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