We believe that change is not imposed but is negotiated and agreed upon. We do not believe in magic formulas. Every project is unique. Every market is different. Every company is one and only. Every newsroom has its own personality. We encourage the courage to invent and discover unconventional solutions to problems. We take into consideration all options, scenarios, opinions - and only after thorough analysis, evaluation, fact-finding and testing we then present our final recommendations and action plans.
We work with our clients via a simple and yet structured process. One way to visualize our interaction with a client is to think of it as a three-step effort: audit, diagnostic and implementation.
We then apply a thorough, inclusive, and proven method where we lead in-house teams to be at the heart of innovation in their firms and deliver on a new product, content or strategy. Although all projects are made-to-measure, the typical phases of any change process are always analysis, implementation and results, and they apply to any editorial, graphics, technical, management or commercial consultancy.
3rd PHASE
New Libe 'chic again' and 'cool again’
29 October 2009
Paris (France)
And almost one year ago, the new board of directors of LIBE, headed by Edouard de Rothschild, hired INNOVATION to produce a full graphic redesign of the paper with a new editorial formula developed after several meetings in Paris with Laurent Joffrin and his team.
L’info est un combat is the new slogan for the launch campaign to emphasise that LIBE is back to quality, punchy, investigative and non-conformist journalism of the politically incorrect.
Thanks to LIBE and thanks to INNOVATION team for your dedication and enthusiasm: Juan Antonio Giner (UK) and Juan Señor (UK), Javier Errea (Spain), Antonio Martin (Spain), Pablo Errea (Spain), Andrew Jaspan (Australia), Thomaz Souto Correa (Brazil), Juan Caño (Spain), Deborah Withey (UK) and Sophie Bougneres (France).
"i" The new Portuguese newspaper
28 October 2009
Lisbon (Portugal)
SOJORMEDIA, a regional multimedia group owned by the Lena Group, has launched a new quality national newspaper in Lisbon, and INNOVATION has been the one in charge to develop this new project.
The INNOVATION consulting team involved in the project: Carlo Campos as Project Manager, Javier Errea as the Chief Design consultant, and Laura Cruz, Miguel Ángel Jimeno, Eduardo Tessler, Jorge Heili and Chiqui Esteban.
