INNOVATION first coined the term Information Engine™ to describe its vision of tomorrow’s newsrooms and news companies. We firmly believe that newsrooms must be fully integrated and able to deliver news content in all formats around-the-clock.
This concept was visionary at a time when few believed in the idea of multimedia newsrooms, but has led us to design and establish dozens of re-engineered newsrooms around the world using an Information Engine™ model that includes creation of a multimedia "superdesk" and diversification of content and outlets. Changes in work flow and improved planning lead to reduced costs and greater journalistic and commercial impact.
Our first-hand experience in creating modern and innovative newsrooms enables INNOVATION to offer clients a full range of services that includes designing and organizing a multimedia newsroom, training journalists and managers, introducing new editorial and planning systems, and implanting a new culture of synergy and cooperation.
Can top quality local bloggers help rescue newspapers?
23 April 2010
Read here free the chapter
To purchase the full Innovations in Newspapers World Report click here
Raw pontential is irresistible, but current reality lags
16 April 2010
Read here free the chapter
To purchase the full Innovations in Newspapers World Report click here
How to sell and price newspapers ads for the future
9 April 2010
Read here, free, the chapter
To purchase the full Innovations in Newspapers World Report click here
