This is a superb app adaptation of the magazine with a plethora of multimedia tools.
Superb photography and clever layout of content make this the first iPad app you can take into the kitchen and stand by the oven to emulate the video instructions of top chefs.
The editorial team do a brilliant job adapting the content to the new platform and making the content come to life with rich video and pictures. If the iPad could emit smells, they would be included in this app.
Publica acceptance of the app has been most promising.
Innovation helped develop the iPad manual for ELLE a Table.
29 September 2010
Paris Match on the iPad
24 September 2010
Paris Match’s iPad edition is a prime example of how a traditional magazine should approach its tablet edition.
Its iconic slogan of the ‘power of words and the impact of images’ is perfectly transported to its iPad edition.
The content is carefully selected, the narrative and flow respected and enhanced and the user experience is intuitive and playful without being over indexed.
The iPad edition has received wide acclaim by readers and advertisers.
Innovation helped develop the iPad manual for Paris Match.