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GAMING
Posted by mtorres on 03/15/11
REALITY MAGS
Posted by mtorres on 03/08/11
Live pages
Posted by mtorres on 02/28/11
The pleasure of paper
Posted by mtorres on 02/21/11
INNOVATION'S "i", The solo world's Best-Designed Newspaper of the Year
Posted by mtorres on 02/15/11
In its 32nd annual The Best of Newspaper Design™ Creative Competition, the Society for News Design has named Portugal’s inewspaper, a daily launched in 2009, the World’s Best-Designed™ Newspaper.
For the full story, read the chapter about "i" in our 2010 Innovations in Newspapers
Click HERE to buy a copy of Innovations in Newspapers 2010
Living Pages
Posted by mtorres on 02/14/11
Click HERE to read the entire article
Click HERE to buy a copy of Innovations in Magazines World Report 2010
HOLA TV, a Magazine TV Station
Posted by mtorres on 02/07/11
Click HERE to read the entire article
Click HERE to buy a copy of Innovations in Magazines World Report
TAGS
Posted by mtorres on 01/27/11
Click HERE to read the entire article
Click HERE to buy a copy of Innovations in Magazines World Report
ODIEL relaunches as a unique and compelling daily
Posted by mtorres on 01/25/11
INNOVATION adds today another unique editorial and graphic re-design to its list of innovative newspaper projects. This time it is ODIEL, a regional newspaper in Spain.
INNOVATION’s proposal was to be more local than ever but with a strong presence and focus on gobal content that matters locally.
Main changes: bold logo, fresh front page, easy to read typography - a combination that loudly highlights a daily local/glocal content mix. A new unique and compelling newspaper.
TABLETS
Posted by mtorres on 01/21/11
The Tablet Explosion. Click HERE to read the entire article.
Click HERE to buy a copy of Innovations in Magazines World Report
INNOVATION wins 'Newspaper of the Year' for the 5th year in a row
Posted by mtorres on 11/16/10
This time the winner is Diario de Noticias in Funchal, Madeira which has won 2010 'European Newspaper of the Year Award - Local Paper.'
Diaro de Noticias was relaunched three years ago by INNOVATION after repositioning the brand editorially and commercially and re-designing the entire paper.
According to the German-based jury:
"The Diario de Notícias gets its special charm through very diverse designed front pages and the section double pages:
The front pages are designed every day in a new way. Uniformity is not manifested, but rather new ideas through which contents are represented visually.
The first page of each section always opens with a double page, which creates a clear guidance for the reader. Page two and three introduce the local pages that often cover the hot topic of the day.
Conclusion: The Diario de Notícias is between a newspaper and a magazine. This makes it an exemplary local newspaper for Europe."
The New Diario de Sao Paulo
Posted by mtorres on 10/15/10
A newspaper that looks and feels like a quality daily-news-magazine.
Sophisticated, well designed and compelling.
A new kind of young newspaper for new and young readers.
It offers an entirely new and ground-breaking architecture for Brazil with three rhythms: dia a dia, viva and esportes and two-speed reading: microbriefs, briefs and deep and analytical reads.
Innovation defined and developed the editorial model, design model, workflows and strategy.
'i' Wins another 'Best Concept and Design' award
Posted by mtorres on 10/13/10
INNOVATION'S 'i' Newspaper voted 'Best Newspaper Concept and Design in Iberia' after winning 'European Newspaper of the Year in 2009'
INNOVATION'S Unfolding NewSSlate Prototype
Posted by mtorres on 10/07/10
Corriere Della Sera Mobile Strategy
Posted by mtorres on 10/04/10
Corriere, in Italy, has developed a very sophisticated strategy of mobile content with different levels of access and charges for its content.
The results are solid and demonstrate that there are profitable and most viable mobile content strategies.
Its iPad strategy is being developed along the same lines and it will offer a world-class experience at the right price.
INNOVATION has worked with Corriere della Sera on their commercial and content strategy.
ELLE a Table (EAT) iPad Edition
Posted by mtorres on 09/29/10
This is a superb app adaptation of the magazine with a plethora of multimedia tools.
Superb photography and clever layout of content make this the first iPad app you can take into the kitchen and stand by the oven to emulate the video instructions of top chefs.
The editorial team do a brilliant job adapting the content to the new platform and making the content come to life with rich video and pictures. If the iPad could emit smells, they would be included in this app.
Publica acceptance of the app has been most promising.
Innovation helped develop the iPad manual for ELLE a Table.
Paris Match on the iPad
Posted by mtorres on 09/24/10
Paris Match’s iPad edition is a prime example of how a traditional magazine should approach its tablet edition.
Its iconic slogan of the ‘power of words and the impact of images’ is perfectly transported to its iPad edition.
The content is carefully selected, the narrative and flow respected and enhanced and the user experience is intuitive and playful without being over indexed.
The iPad edition has received wide acclaim by readers and advertisers.
Innovation helped develop the iPad manual for Paris Match.
Innovations in Newspapers 2010
Posted by mtorres on 07/02/10
The 2010 edition of Innovations in Newspapers IS ALREADY HERE, with plenty of new and fresh ideas.
NEW NARRATIVES
New digital storytelling opportunities.
BUSINESS INTEGRATION
INNOVATION’s recommendations for modernizing marketing and sales structures to meet multimedia needs.
NEWSROOMS
How to transform a linear, paper-centric newsroom into a fully integrated digital news engine™.
NEWSROOM INTEGRATION
El Tiempo’s across-the-board newsroom integration.
INNOVATION
The story of ‘i’, a new Portuguese daily that went from launch to European Newspaper of the Year in six months.
PASSION BUILDS AUDIENCES
Sports newspapers: a bright spot in the newspaper landscape.
INVESTIGATIVE JOURNALISM
Size doesn’t matter when it comes to investigative journalism.
SOCIAL MEDIA
The growing relevance of social media.
INFORMATION TECHNOLOGY
10 recommendations for newspaper IT departments.
TABLETS
12 concepts for designing for the iPad and tablets.
READERS’ CLUBS
New revenue streams provided by newspapers’ brand extensions through Readers’ Clubs.
FAMILY BUSINESSES
The challenges facing family-owned information companies.
Buy your printed or PDF copy here
Oxford Tablet Summit - Key Messages
Posted by mtorres on 06/28/10
Some key messages from the Oxford Tablet Summit by INNOVATION
• Paper will stay. It will never die. But the business model and content proposition has changed. Tablets offer publishers an opportunity to recapture the reading of a defined product, with defined pagination, frequency and quality. Online you browse, on tablets people read.
• We have to reinvent the way we tell stories. It’s the journalism, not the platform. News you can read, watch and touch.
• Produce more for those who pay and less for those who do not pay.
• Paper as premium, tablet as premium, online and mobile as mass medium. Haute couture vs pret à porter.
• INNOVATION value equation: Who, What, Where, When – comodity – free; How, Why and What’s Next – premium – paid.
• Cooperation is not integration. Digital is the only multimedia platform. Change from media companies to information engines.
• The iPad cannot save the news media industry, but the news media industry might just save the iPad.
• We live in an age of constant digital content distractions. The iPad is the world’s greatest distraction. But strong content can combat distraction. Newspapers and magazines have that content to focus attention and help people disconnect and get back to reading a publication from beginning to end, rather than just browsing.
• We have to promote the integration of journalist, graphic and technology profiles inside the newsroom in order to empower the possibilities of our everyday work.
• Become applications creators, stress flexibility, enhance the user experience, organize your IT staff to deal with the day-today, expand the technical staff’s horizons.
• Tablets are one step more in the evolution to a multiplatform brand. We need a multimedia newsroom to create content for the new formats.
• CMS systems are the multimedia ‘printing plants’ of the future.
Are you ready for the change? Let’s check:
1. How can you handle new platforms when your newsroom still thinks print first?
2. How can you handle new platforms when your website people still think online first?
3. How can you handle new platforms when print and web newsrooms are still not integrated?
4. How can you handle new platforms when your sales people still don’t sell multimedia packages?
5. How can you handle new platforms when your journalists and managers don’t talk to each other?
6. How can you handle new platforms when your IT people want to control everything?
7. How can you handle new platforms when your visual journalists are still monomedia storytellers?
8. How can you handle new platforms when your journalists are not able to create unique, relevant and compelling content?
9. How can you handle new platforms when you are not organized as a 24/7 multimedia operation?
10. How can you handle new platforms when you don’t spend money on research, training and innovation?
• We have few storytellers able to write code (and we need more coders willing to tell stories).
• Good apps are non-linear, you can access content from anywhere in the app.
• Good apps don’t require the user to learn, if you need instructions then it’s poorly designed.
• Content is everything, designing for the tablet begins with sketching the outline of an article.
• Good storytelling is all about the diferent layers of information that your readers will peel through your articles.
• New digital narratives and new grammar: Each piece of information must take it’s place in a chain that makes the article an amazing storytelling experience for your reader. Most important, ideas. Finding the best way to tell a story.
I am a MOJO
Posted by mtorres on 06/25/10
The sound of Newspapers
Posted by mtorres on 06/15/10
Illustration revolution
Posted by mtorres on 06/03/10
Revista Unica, a big hit
Posted by mtorres on 05/17/10
Newspapers have a tendency to behave like the Phoenix
Posted by mtorres on 04/30/10
Can top quality local bloggers help rescue newspapers?
Posted by mtorres on 04/23/10
Raw pontential is irresistible, but current reality lags
Posted by mtorres on 04/16/10
How to sell and price newspapers ads for the future
Posted by mtorres on 04/09/10
Poll
Posted by mtorres on 03/26/10
Tablet Summit 2010
Posted by mtorres on 03/12/10